Project
CI for Fiebertraum 2026
Client
slutlabs
website
Concept
Since the graphic system was strictly limited to black and white to reflect the spatial duality, we needed an engaging way to capture attention on social media. Our solution was to transform every static post into a dynamic video loop featuring subtle animations, ensuring the content felt alive and constantly moving even without full color.
For the main title sequence, we introduced color under the theme "Polychrome." This burst of color symbolizes how the guests themselves bring vibrancy to the monochrome spaces; their diverse outfits, identities, and energy are what turn the black and white environments into a colorful, living celebration.
Additionally, on Instagram, we curated the feed so that every black post is immediately followed by a white one. This alternating rhythm ensures the profile grid itself becomes a striking visual mosaic, creating a dynamic mix of light and dark that reinforces the party's core concept before the user even clicks a post.
Brief
The objective was to develop a cohesive Corporate Identity for the Fiebertraum party that visually embodies its unique spatial concept. The event design is built around a duality of two distinct environments: a pure black space and a pure white space. Consequently, the visual identity needed to mirror this stark contrast, creating a brand language that simultaneously presents both sides of the experience. The CI should effectively communicate this dichotomy, ensuring that all graphic elements reflect the interplay between light and darkness, serving as a direct visual translation of the decoration of the spaces.